Posts Tagged ‘entertainers’

Recently I have picked up more corporate event bookings and larger events, where I am expected to tow-the-line and work more like a production line than an entertainer, often in unsuitable circumstances. I was beginning to question what I do and if I enjoy it anymore, but last night’s booking has restored my joy in what I do. I walked into a swanky VIP event, smelling of garlic with stains down my suit (after an earlier food accident), full of self doubt and apprehension and the first hour dragged as the VIP clients avoided the smelly weirdo with tattoos, but by the second hour I had won them over and people were clamouring to be drawn. The poshest, prettiest, potentially vainest people were complimenting me on my drawings and so a rapport was struck and I was free to put on a little act and show off to the audience. I had 100% positive feedback and left the event feeling a million dollars.
Such a contrast to other less successful gigs where I am touting for business in a loud, crowded, dark bar or dining room, to be ignored or told “Looks nuffink like me!” or even better “Draw a dick on his head!” and then threatened if I don’t draw all his 6 kids before I go. I’d rather look for more job satisfaction.
I do so enjoy performing as opposed to working like a kitchen porter or production line! So much more liberating that sitting at an easel behind a huge queue of demanding punters, but my hat is off to those Carix who manage that format.

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So finally, after weeks of tinkering and developing and fixing glitches, my newly rebuilt website is ready to take over the web-waves! Though similar in theme to the last site, with it’s pulp fiction feel, torn paper and bulletholes, this new site is far more structured and hopefully user friendly, with an eye to future browsers and a simple booking procedure.

Please take a look and feel free to leave me some feedback, all (positive)  suggestions welcome ! CARICATURES-UK.COM

spot on caricatures

Recently opened up a debate regarding new competitors in the Carix market and it became clear that a few artists just have no clue what is potentially controlling their business’ fortunes. Some were unaware of competitors within their own geographical patch and one was surprised to come across a Carix who’s been caricaturing for at least two decades on their doorstep!

I thought it was  a good time to remind all fellow Carix to check their SWOT analysis, which should be done on an annual basis anyhow. SWOT is an analysis of your Strengths Weaknesses Opportunities and Threats, which should give you an idea where you sit in your own marketplace. If you do not carry out this simple task, then you may as well be fishing in the dark, because your business will be beyond your control!  Visit this simple page which gives you a few good business models to look into, including basic advice on Competitors and Pricing…

http://smallbusiness.chron.com/compare-business-model-competitive-strategy-76349.html

Strengths and weaknesses are internal qualities, determined by who you are and how you have chosen to operate your company. These include your USP and your chosen Mode of Operation.

Opportunities and threats relate to the business climate in which your company operates. These include competition and business trends.

If you are unaware of your target market, your selling points, your competitors, your potential markets and potential threats, then frankly I’m amazed you’re still in business! Get on Google and give it a look-see, it could be the making of your business.

Each year it takes us all by surprise and each year we end up crossing our fingers and hoping that the spirit of celebration takes the nation by storm again. So far its the usual slim pickings for me, with a stark November and and even bleaker looking December ahead. I am comforted by the steady stream of random last minute commissions, from bosses who remember they have to produce a calendar within 5 days or love struck boyfriends wanting to show their affection by spending £5 on a scribble!  Most of these enquiries I tend to shrug off, unless my bank balance tells me otherwise, as they tend to be a huge waste of time, often ending with the blunt email, telling me that after a week spent chasing the project, they have found someone cheaper!!

I am currently whittling away at a studio commission which will pay my mortgage and help me into December, but my diary is still clear. I have fielded a couple of dinner party enquiries “Could you pop to Guildford/Blackpool for an hour to entertain my 20 guests?” which all ended predictably in the negative.  That said, I have just negotiated a booking from a new agent who thought he would school me on what my fee should be and how lucky I should feel to get an enquiry in today’s climate… The cheek!  I was probably entertaining diners when he was potty training and have survived 23 years without his help!!  But beggars cannot be choosers and so a deal was struck and I now count 4 bookings so far this Xmas season.

Gone are the days of 18 parties and too much work to manage, thanks in no short part to the influx of new artists, who believe the agents that dictate their fee and remind them how lucky they are not to be stacking Tesco shelves!

My standards have not slipped, my quality of work is still very high, yet I am suffering at the busiest party season of the year. Punters are still hiring caricaturists, according to tales from my many colleagues, therefore I must surmise that its simply down to a flooded market with increased competition. Don’t say I didn’t tell you so!

 

UPDATE: 16/12/13

One more Xmas party tomorrow, a last minute booking as usual, then I have no more weekly wage until… perhaps March?  The perils of self employment.  Along with the freedom of being your own Boss, you have to endure the hardships of no guaranteed wage and when you are used to being paid a weekly wage, that can be harsh!

Merry Christmas

I was recently filmed while drawing the MD at a corporate fun day in Wales, managed him in just 2:48 which is pretty damn fast.  It was interesting to watch myself and enlightened me as to exactly how I do it, I appear to draw from the shoulder with an ever sweeping arm which never keeps still.  Take a look…

I was commissioned to produce a Theatrical poster for an upcoming West-end musical based on the life of Anthony Newley, here is the result…

Anthony Newley caricature

 

Look out for it in London’s West End (fringe) very soon!

I am regularly contacted by people who want to become Caricaturists and essentially take my job or at least a piece of my market from me. Just had to post my latest requests for professional assistance:

“Hi George. can you tell me what I need to start my digital on the spot caricature business. I’ve been doing on the spot for years and now I’m getting asked to do digital.”

P. Wilcox

“I am wondering if you can help me. I need some advice and I don’t know who to talk too about it to see what to do. I am currently a part time postman and recently I had an interview for a job as a caricature artist. I had to draw someone in my interview and the person said I did well and has offered me several places with how I got on. But she said I needed training to speed up but i’d be good at it. The problem I have is, is she wants me to try it part time and do it as well as my other job but my   work won’t let me do it. There was a full time vacancy too i’m just wondering is it worth me taking the plunge and do it full time and quit my job. I’m sorry to bother you I know you’re probably extremely busy and this email is out of the blue. I just wondered if you would have any advice on what I should do.”

D. Bucknor

I know certain caricaturists out there are keen to offer advice and charge for promotional books or videos on ‘How To…’ etc, but as a veteran I have seen the market become flooded and work become more sparse over the years, thanks to an influx of the kind hi-lighted above. Helping your potential competition is simply BAD BUSINESS practice!

Before emailing me for a quick leg-up into my job market, just stop and think what your response would be to such a request;  “Dear sir, please help me take a slice of your living, as it seems easy and I need your help”!?