Archive for the ‘caricatures at parties’ Category

To all cheap caricaturists:

While discussing fees with colleagues recently we found ourselves divided into two camps; those who knew their value as artists and entertainers and those who didn’t care and were grateful not to be jobless! Unfortunately the latter camp are driving our prices down as they battle to get paid less and less!!  One northern caricaturist publicly boasted (to paraphrase) “I charge low fees because I’d rather be working every night than charge silly fees and be sat at home!”  Great business plan brainiac! So what is the net result of your pricing structure? You work more frequently because you win jobs from other artists by undercutting them, you do not create more work by under-pricing, no-one ever said “Wow I found a cheap caricaturist (he’s shit but cheap) so lets put on an extra party every night just to hire him!” No! There are a finite number of gigs available in any area on any date, no matter what you charge. You simply now have to work three times as hard to earn what you should be earning in one night, while other full time artists go hungry, unable to drop their prices lower than you. Well done – great ethic.

Know your value and stop undervaluing your colleagues by association and if you are grateful not to be stacking shelves, then maybe its because that’s closer to your true vocation, but I trained all my life to do the creative job at which I excel and will not be comparing my talent to that of a shelf stacker or fairground busker anytime soon!

Do some basic research, find out what your competitors are charging and value your skill by comparison, then endeavour to raise your prices and standards, instead of lowering theirs to meet yours. If you still find yourself at the lower end of the price scale, then maybe its down to the quality of your work and you should consider retraining?….

Advertisements

Recently I have picked up more corporate event bookings and larger events, where I am expected to tow-the-line and work more like a production line than an entertainer, often in unsuitable circumstances. I was beginning to question what I do and if I enjoy it anymore, but last night’s booking has restored my joy in what I do. I walked into a swanky VIP event, smelling of garlic with stains down my suit (after an earlier food accident), full of self doubt and apprehension and the first hour dragged as the VIP clients avoided the smelly weirdo with tattoos, but by the second hour I had won them over and people were clamouring to be drawn. The poshest, prettiest, potentially vainest people were complimenting me on my drawings and so a rapport was struck and I was free to put on a little act and show off to the audience. I had 100% positive feedback and left the event feeling a million dollars.
Such a contrast to other less successful gigs where I am touting for business in a loud, crowded, dark bar or dining room, to be ignored or told “Looks nuffink like me!” or even better “Draw a dick on his head!” and then threatened if I don’t draw all his 6 kids before I go. I’d rather look for more job satisfaction.
I do so enjoy performing as opposed to working like a kitchen porter or production line! So much more liberating that sitting at an easel behind a huge queue of demanding punters, but my hat is off to those Carix who manage that format.

After 24 years as a professional caricaturist and entertainer, I still find myself battling against the same deadly foe; The Amateur Artist!  Despite my excellent reputation for quality service and product, I am constantly compared to ‘the local bloke, who draws for half the price’!

Today I demonstrated my skills as an artist and entertainer at a local Wedding Exhibition, after which I was approached by two venues, both of whom used the same local caricaturist at their weddings. Their main complaint was that he sat in a corner, head down and took 10-15 minutes to draw each individual, which did not impress the Brides or other guests, waiting to be drawn. They could not believe how fast and entertaining I was and both venues offered me a space at their next exhibition, on the strength of what they’d witnessed.

Now I’m no exceptional caricaturist, just a professional, much like dozens of other professional caricaturists, all having to fight against the infux of untutored, unskilled amateurs, who are collectively killing our industry! It should not be my place to constantly educate the public to the standard of artists and entertainers available, it should be the place of those selling us and those competing with us to step up to the mark, as opposed to us lowering our standards and fees. Unless these Artists and agencies peddling our trade get their act together and start selling quality entertainment, then our industry will be reduced to a novelty much like a chocolate fountain or crappy photo booth!!

I’m just saying!

So finally, after weeks of tinkering and developing and fixing glitches, my newly rebuilt website is ready to take over the web-waves! Though similar in theme to the last site, with it’s pulp fiction feel, torn paper and bulletholes, this new site is far more structured and hopefully user friendly, with an eye to future browsers and a simple booking procedure.

Please take a look and feel free to leave me some feedback, all (positive)  suggestions welcome ! CARICATURES-UK.COM

spot on caricatures

Spent last monday being filmed by the seaside for the next series of ITV’s Coach Trip. I had to teach a caricature class to seven couples, all bound for a trip round Europe with their host Brendan. Details cannot be disclosed until the show is aired in September, but I can show you my autograph from Brendan – lovely chap 🙂

 

Coach Trip Brendan

Recently opened up a debate regarding new competitors in the Carix market and it became clear that a few artists just have no clue what is potentially controlling their business’ fortunes. Some were unaware of competitors within their own geographical patch and one was surprised to come across a Carix who’s been caricaturing for at least two decades on their doorstep!

I thought it was  a good time to remind all fellow Carix to check their SWOT analysis, which should be done on an annual basis anyhow. SWOT is an analysis of your Strengths Weaknesses Opportunities and Threats, which should give you an idea where you sit in your own marketplace. If you do not carry out this simple task, then you may as well be fishing in the dark, because your business will be beyond your control!  Visit this simple page which gives you a few good business models to look into, including basic advice on Competitors and Pricing…

http://smallbusiness.chron.com/compare-business-model-competitive-strategy-76349.html

Strengths and weaknesses are internal qualities, determined by who you are and how you have chosen to operate your company. These include your USP and your chosen Mode of Operation.

Opportunities and threats relate to the business climate in which your company operates. These include competition and business trends.

If you are unaware of your target market, your selling points, your competitors, your potential markets and potential threats, then frankly I’m amazed you’re still in business! Get on Google and give it a look-see, it could be the making of your business.

Caricature Workshop

Running a small workshop during Leicester Comedy Festival 2014, at LCB Depot, limited to 30 spaces, Free entry! Running an exhibition alongside it at The Y Theatre. Pop along.